Transformation Through Training • Issue No: 11 • November 2018 • 25 – this phase consists of implementation of planning concepts developed on the basis of respective analyses. Its gist is to prepare a definite, approved psychological product or even a series of products. A psychological product may be developed with the use of organic PSYOPS infrastructure assets deployed in the theatre or outside (the so called reachback). Another way of product delivery is using outsourcing methods (contractors). 6. Distribution and dissemination of products – the former stage of this phase is related to exploitation of logistic chains of supply in order to deliver the product(s) to a disseminating agent. Distribution may be highly complex and advanced, technology-related (satellite communications used for transmission of electronic, audio and/or video form of psychological product) or be based on more traditional shipping/transportation means. The latter stage is the PSYOPS activity that may be conducted by PSYOPS units/personnel, local media or properly trained military and/or civilian personnel, not necessarily PSYOPS-oriented. 7. Measure of Performance/Measure of Effectiveness – the last phase of the IPP consists of assessment of PSYOPS effectiveness. The main goal of the phase is to monitor all the PSYOPS-related activities and modify them if required. This is a proposition that has been reflected in the Polish Strategic Communication (Stratcom) Concept developed by Doctrine and Training Centre and signed by the Chief of General Staff in 20138 . The main idea of its innovation consists in a holistic approach to the preparation and conduct of Psychological Operations. Another important factor that should be taken into consideration here is that previously US Joint PSYOP Process has often been applied. Unfortunately, it did not meet all the requirements of Polish PSYOPS due to the fact that the two – US and Polish – PSYOPS systems differ remarkably. This is not only about the scope and available capabilities but also about certain philosophy of influence. Therefore it seems to be a natural desire to create a product – own concept and model of PSYOPS process – that will satisfy the needs of national defence system that stands in line with the allied narrative. Elements of Information Process identified in operation – case study The best way to illustrate the gist and conduct of the above mentioned process is to analyze its examples that have been observed in PSYOPS practice so far. Keeping in mind that one should focus on logically connected, cause- effect sequence of events and actions, it is advisable to analyze the examples of the process within the same or closely related situation, under similar conditions. The conditions remained relatively alike during the deployment of the Polish Military Contingent in the Republic of Iraq from 2003 through 2008. The contingent was a part of Multinational Division Center-South which covered five Iraqi provinces: Babil, Karbala, Wasit, An-Najaf and Al-Qadisiyah. For the purpose of this paper, certain areas have been selected in order to present the elements of Information Process. The areas include: sources, collection, analysis, planning, development of products and their dissemination. Considering the sources of information exploited by PSYOPS, one may saythattheywerecomponentsofaverywide and complex spectrum. Tactical PSYOPS Teams (TPTs) were the ultimate, organic, source of information for tactical level PSYOPS analysts and planners assigned to HQ Brigade Combat Team (HQ BCT) as members of Brigade PSYOPS Support Element (BPSE) and to HQ Multinational Division Center-South (HQ MND CS) in the frames of Division PSYOPS Support Element (DPSE). Direct contact with local population and representatives of Iraqi Security Forces (Iraqi Army – IA, Iraqi Police – IP, Iraqi Border Police – IBP), local authorities, media and Non- Governmental Organizations (NGOs) made TPTs a very trustful and useful source of information. A very important advantage of this source of information over the other, external sources was the PSYOPS personnel that manned TPTs. Another relevant element of information collection system was the Information Collection Office (ICO) – a call centre receiving signals coming from different sources. The ICO personnel consisted of local interpreters working for PSYOPS9 . Additionally the assigned personnel, for example US Army Combat Camera (USACC), was an important source of information as well. USACC played a number of functions during the deployment. It recorded current events taking place within MND CS Area of Responsibility (MND CS AOR) to include conducted operations. The purpose of this activity was to create a video-photo data base that could be used later as a Lessons Learnt instrument. Moreover, the Combat Camera was used as an evidence collector (legal aspect of military presence) and an archivist (recording files for historical and scientific purposes). Media were also a source of information but one needs to be very careful whilst using their coverages as levels of journalist professionalism and credibility may vary depending on character of a given medium (national vs international, local vs nationwide). Division PSYOPS Support Element structure included Target Audience Analysis section that focused on media monitoring and analysis. The section, manned by local interpreters and PSYOPS analysts, prepared and distributed PSYOPS Media Summary (Report). The report was the main source of information for MND CS Information Operations Working Group (MND CS IOWG) that was responsible for coordination of all the information activities carried out in MND CS AOR. The interpreters assigned to PSYOPS element, being a part of local community, provided high value information, mainly about the so called atmospherics – perception of local people considering most current issues, their political and social preferences in terms of media selection, tendencies in hostile propaganda disseminated amongst population, etc. There were, of course, other, external, sources of information exploited by PSYOPS to include the following: Intelligence Summary (INTSUM) prepared by intelligence community, incident/event reports submitted by various units, cells